08 junho 2009

Ponto Rebuçado: In Search of Ethics

The Designer’s Responsibility to Audience Members and Users

* Designers must recognize the need to include audience members and users whenever possible in the process of developing effective communications and to act as an advocate for their concerns to the client.

* The Designer’s main concern must be to create communications that are helpful to audiences and users and that meet their needs with dignity and respect. Any communication created by a designer that intentionally misleads or confuses must be viewed as a negative reflection on the profession as a whole...

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